01
The Creative Doctor
Creative Credentials & Selected Work
Tom Leishman — Founder & Creative Director
Positioning · Language & copy · Campaign concepts · Visual direction · Content systems · Production · Team capability
02
The Creative Symptoms
Output is not the same as direction. More posts rarely solve a weak creative foundation.
03
What I Build
01
Brand Direction
Positioning, language, tone of voice, copy and visual direction that make the business clear, distinctive and recognisable.
02
Campaign Concepts & Production
Creative ideas, hooks and stories developed into photography, film, design and ready-to-use brand content.
03
Content Systems & Team Capability
Repeatable formats, guidelines, templates, workflows and training that help internal teams maintain the creative standard.
04
The Evidence
content views
asset downloads
reported Adobe portfolio revenue
assets across 58 shoots
Selected clients
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Ways to Work Together
Creative Diagnosis
A thorough review of the brand, website, messaging, content and customer journey, delivered with prioritised findings and a practical 90-day plan.
Creative Direction & Production
Positioning, language, tone, copy, campaign concepts, visual direction and social content brought to life by the right creative team.
Creative Systems & Team Training
Guidelines, content pillars, templates, briefing tools, workflows and practical training that make strong creative repeatable.
Ongoing Creative Consultancy
Fractional creative leadership, campaign guidance, creative reviews and decision support that help the brand maintain its standards and continue evolving.
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Case Study: Canva / Pexels
Led creative development and production across 58 shoots, managing budgets, casting, talent payments, crews, logistics and delivery. Built and led multidisciplinary teams across photography, video, lighting, editing and talent, using client review to refine briefs and maintain quality at scale.
Creative development · Casting and crew leadership · Production ownership · Client review · Scalable content systems
Watch the project reel
Tom directing the photography and video team on set.
07
Case Study: McFly
A long-term creative partnership with the band, management, label, stylists, merchandise and live production teams. Creative direction covered album and single artwork, tour imagery, merchandise and official calendars, including artist and stylist direction, cross-functional leadership and creative review.
Long-term creative partnership
Album and single artwork · Tour imagery · Merchandise · Official calendars · Artist and stylist direction · Cross-functional leadership · Creative review
08
Case Study: Prévu
A three-year creative partnership working directly with the founder, leading creative direction, casting and styling direction, production and photography. Managed feedback and approvals from initial idea through to final assets.
Direct founder relationship · Creative direction · Casting and styling direction · Production and photography · Selfridges commercial milestone
09
CASE STUDY: BT FLEX TV
Commissioned to photograph the cinematic key art for Broken Trace and Bitter Truth — two fictional films created for BT’s flexible TV launch. The finished images became spoof movie posters displayed on digital screens throughout cinema foyers.
Watch the case study
Cinema placement visualisation
CAMPAIGN RECOGNITION
DMA GOLD
Integrated campaign
MEDIA WEEK SILVER
Media innovation
+19% seen as first with new ideas
+8% more likely to trust BT TV
+26% more likely to consider BT TV
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The Working Model
01 - Diagnose
Review the brand, audience, website, messaging, content and customer journey to identify the problems and opportunities that matter most.
02 - Creative Direction & Production
Shape the positioning, language, copy, concepts and visual direction, then assemble and lead the right creative team to bring the work to life.
03 - Equip Your Team
Turn the work into a repeatable system using guidelines, content pillars, templates, briefing tools, workflows and practical training.
04 - Advise
Remain involved as a consultant or fractional creative director, reviewing output, shaping campaigns, guiding decisions and helping the brand evolve.
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Ways To Work Together
Every engagement begins with a clear diagnosis. From there, Tom can lead the implementation, equip the internal team and remain involved wherever senior creative direction adds value.
Start
Creative Diagnosis
A complete diagnosis of your brand, content and customer journey, delivered with prioritised findings and a practical 90-day action plan.
Book a Creative Diagnosis
Build
Creative Direction, Production & Ongoing Support
For businesses that want Tom to shape the direction, assemble and lead the right creative team, produce the work, build the internal systems and remain involved as an ongoing adviser.
Discuss a Project